e e _ ‘
e Case 2fO4-cv—O0384-ROS - Decument413-4_ Filed 12/18/2006 A PeQe1 0f2 i * e
· Hah1cockNeme U _ _ Page 1_ of I _
Un known ‘
C From: Steve Hilton [[email protected]] . ·
Sent: · ,l\./londay. September 08, 2003 8:53 AM .
To: John Landon (E-mail? ` · _ `
· Subject; Hancock Name ` I V
John: You may want to begin considering how we are going to transitionthe " Hancock Communities" name to `
~ "Mertage Homes". We have the rights to the name for 6 years- l think the name should be dark in the market fOr ‘
at least 1 year or maybe 2 prior to the expiration of our license so that we do not waste advertising dollars on a
name that Greg may resurrect immediately following our license. Therefore we should consider a plan to phase ·
out the name over the next 18 months- What do you think'? _ .
Steven J. Hilton · · e ·
Co—chairman & CEO _ A ` '
Menlage Corporation
8501 E. Princess Drive. 11290 ‘ V ’
Scollsdale,AZ B5255 ` ·
Ph: 480-6051-3330 .
_ Fx; 460-esa-9178 _ · ·
I Email: shilt¤n@r[1erilagecorp.c¤m · ’ ` ‘ _
2/I 3/2006 · _
' · `CONHDENTIAL MERD48287
V Case 2:04—cv—00384—ROS Document 413-4 Flled`12/18/2006 Page 2 of 2
Case 2:04-cv-00384-ROS
Document 413-4
Filed 12/18/2006
Page 1 of 2
Case 2:04-cv-00384-ROS
Document 413-4
Filed 12/18/2006
Page 2 of 2