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EXHIBIT A

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EXHIBIT A Asserted claims of U.S. Patent No. 6,009,412 10. A method for redeeming incentive awards in an on-line incentive program, said method comprising the steps of: implementing an on-line incentive program that issues award points to users, wherein said award points are redeemable by said user for an award; implementing an Internet webpage accessible, via a computer system, to at least one user of said on-line incentive program for on-line interactive communications between said user and said Internet webpage; offering, on said Internet webpage, at least one redeemable award available to said user for exchange of said award points; and permitting said user to initiate a process to receive said at least one redeemable award for exchange of said award points issued to said user through said on-line incentive program. 11. The method as set forth in claim 10, wherein the step of permitting said user to initiate a process to receive a redeemable award comprises the steps of: accessing an account of said user; redeeming a particular award for said user based on said points issued to said user if said user has earned sufficient points to qualify for said particular award; and subtracting said points from said account of said user. 12. The method as set forth in claim 10, wherein the step of redeeming a particular award for said user comprises the steps of: displaying, via said Internet webpage, a catalog of awards redeemable with said award points of said on-line incentive system; and accepting a selection by said user that indicates an award from said catalog. 13. The method as set forth in claim 12, further comprising the steps of:

providing said user with an on-line redeeming form comprising entries that specify an award for redeeming said award points; and establishing an on-line link to an award computer; and sending, via said on-line link, entries of said on-line redeeming form to said award computer.

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14. The method as set forth in claim 10, further comprising the step of permitting a user to review an awards catalog from said Internet webpage that comprises awards redeemable for said award points. 15. The method as set forth in claim 10, further comprising the step of permitting a user to review an account from said Internet webpage for said user, wherein said account reflects an amount of said award points credited to said user. 16. The method as set forth in claim 10, further comprising the step of permitting a user to preview information about said on-line incentive program from said Internet webpage. 17. The method as set forth in claim 10, further comprising the step of permitting a user to apply for membership to said on-line incentive program from said Internet webpage. 27. A computer readable medium comprising a plurality of instructions, which when executed by a computer, causes the computer to perform the steps of: implementing an on-line incentive program that issues award points to users, wherein said award points are redeemable by said user for an award; implementing an Internet webpage accessible, via a computer system, to at least one user of said on-line incentive program for on-line interactive communications between said user and said Internet webpage; offering, on said Internet webpage, at least one redeemable award available to said user for exchange of said award points; and permitting said user to initiate a process to receive said at least one redeemable award for exchange of said award points issued to said user through said on-line incentive program. 28. The computer readable medium as set forth in claim 27, wherein the step of permitting said user to initiate a process to receive a redeemable award comprises the steps of: accessing an account of said user; redeeming a particular award for said user based on said points issued to said user if said user has earned sufficient points to qualify for said particular award; and subtracting said points from said account of said user. 29. The computer readable medium as set forth in claim 28, wherein the step of redeeming a particular award for said user comprises the steps of: displaying, via said Internet webpage, a catalog of awards redeemable with said award points of said on-line incentive system; and 2

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accepting a selection by said user that indicates an award from said catalog. 30. steps of: The computer readable medium as set forth in claim 29, further comprising the

providing said user with an on-line redeeming form comprising entries that specify an award for redeeming said award points; and establishing an on-line link to an award computer; and sending, via said on-line link, entries of said on-line redeeming form to said award computer. 31. The computer readable medium as set forth in claim 27, further comprising the step of permitting a user to review an awards catalog from said Internet webpage that comprises awards redeemable for said award points. 32. The computer readable medium as set forth in claim 27, further comprising the step of permitting a user to review an account from said Internet webpage for said user, wherein said account reflects an amount of said award points credited to said user. 33. The computer readable medium as set forth in claim 27, further comprising the step of permitting a user to preview information about said on-line incentive program from said Internet webpage. 34. The computer readable medium as set forth in claim 27, further comprising the step of permitting a user to apply for membership to said on-line incentive program from said Internet webpage. 36. A computer system for implementing an on-line incentive program, said computer system comprising software for offering, on an Internet webpage, at least one redeemable award available to said user for exchange of at least one award point, and for permitting said user to initiate a process to receive at least one redeemable award for exchange of said award points, said award points being issued from said on-line incentive program, and said Internet webpage being accessible to said user for on-line interactive communications between said user and said Internet webpage.

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EXHIBIT B

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EXHIBIT C

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