Free Response in Opposition to Motion - District Court of California - California


File Size: 5,553.4 kB
Pages: 34
Date: December 31, 1969
File Format: PDF
State: California
Category: District Court of California
Author: unknown
Word Count: 8,499 Words, 51,288 Characters
Page Size: 610.56 x 842.88 pts
URL

https://www.findforms.com/pdf_files/casd/260280/32.pdf

Download Response in Opposition to Motion - District Court of California ( 5,553.4 kB)


Preview Response in Opposition to Motion - District Court of California
Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 1 of 34

1

2
3

RONALD MARTINETTI, ESQ. State Bar No.106 898 KAZANJIAN & MARTINETTI 520 East Wilson Avenue Glendale, California 91206 Tel. 818-241-1011 FAX 818-241-2193

4
5 6 7

Attorneys for Lee's General John Lee

Defendants Toys, Inc.,

and

UNITED STATES DISTRICT SOUTHERN DISTRICT

COURT

8
9

OF CALIFORNIA

10
11
i= 1w"'
Z

CASE. NO.07 CV 2391 (JAR POR)
GEORGIA-PACIFIC CONSUMER PRODUCTS LP, a Delaware limited partnership, DEFENDANTS' OPPOSITION TO PLAINTIFF GEORGIA PACIFIC'S MOTION FOR PRELIMINARY INJUNCTION; DECLS. OF JOHN LEE ;. DECL. OF R. MARTINETTI DECL. OF A. JIMENEZ
) LEE'S GENERAL TOYS, INC., corporation, JOHN LEE, an and DOES 1-10, a California) individual; ) ) Date: (Defs. Feb. brief 28, 2008 due)

:J Z

ID o N
0)

12
13

-"' (1)1-> 1II[t:< U O~=",J ~!:<

< Z LI.

Plaintiff, V5.

14
15 16 17

~Z,":JUU! (I) . < < .J-o( III .'111 .J Zo <
18 19

Defendants.

(Assigned to Je Houston)

Hone

20
DEFENDANTS Lee's
21

General to

Toys,

Inc.

and John Motion

Lee for

respectfully
Preliminary

22 23 24
25

submit Injunction.
Dated:

their

opposition

Plaintiff's

February

26,

2008

KAZANJIAN & MARTINETTI RONALD MARTINETTI, ESQ.
.
By ~ II\I\A\'~ MfAl\"t'Ij f"J~ I'~'. for Defendants

26 27 28

Jo~~tdV\~~r~i.~~E~ Attorneys

1

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 2 of 34

1

TABLE OF CONTENTS
A. OVERVIEW. 4

2
3

4
5 6 7 8 9

B. PLAINTIFF GEORGIA-PACIFIC MUST DEMONSTRATE "PROBABLE SUCCESS ON THE MERITS" BEFORE IT WILL BE GRANTED INJUNCTIVE RELIEF. SINCE GEORGIA-PACIFIC HAS NOT ESTABLISHED VALID TRADE DRESS OR TRADEMARK CLAIMS FOR ITS ANGEL SOFT TISSUE, THERE IS NO LIKELIHOOD OF CONFUSION TO SUPPORT ITS REQUEST FOR IMMEDIATE RELIEF. 4 C. PLAINTIFF'S ORDINARY PACKAGING OF ITS ANGEL SOFT AND ANGEL SOFT PS PRODUCTS DOES NOT MERIT TRADE DRESS PROTECTION. MOREOVER, DEFENDANT ANGELITE DOES NOT COMPETE IN THE SAME MARKET AS ANGEL SOFT PS AND PLAINTIFF HAS NOT DEMONSTRATED ANY PRESENCE IN THE CALIFORNIA LATINO OR SPANISH SPEAKING MARKET DEFENDANTS SELL TO. 6.

10
11

D. PLAINTIFF'S ANGEL SOFT MARKS ARE PURELY DESCRIPTIVE TERMS AND SO ARE NOT ACCORDED STATUTORY PROTECTION. IN FACT, THE TRADEMARK OFFICE REFUSED TO APPROVE PLAINTIFF'S USE OF THE WORD "SOFT".10 E. PLAINTIFF BELIEVES THAT ITS MARKS FALL INTO ONE OF TWO pROTECTED CATEGORIES BUT -ITS MARKS ARE NOT ENTITLED TO PROTECTION WITHIN EITHER OF THE TWO CATEGORIES ll F. PLAINTIFF IS NOT LIKELY TO PREVAIL ON ITS FALSE DESIGNATION OF ORIGIN CLAIM SINCE THE MARKS ARE TOTALLY DISSIMILAR AND ANGELITE'S PACKAGE STATES THAT THE PRODUCT WAS "MADE IN CHINA..." 17
G. PLAINTIFF IS NOT LIKELY TO PREVAIL ON ITS UNFAIR COMPETITION CLAIM SINCE IT HAS NOT SHOWN EITHER LIKELIHOOD OF CONFUSION NOR ACTUAL CONFUS ION 17 H. OUR CIRCUIT HAS RECOGNIZED THAT IN "EXCEEDINGLY RARE" INSTANCES A PARTY'S VOLUNTARY CESSATION OF CHALLENGED CONDUCT WILL MOOT INJUNCTIVE RELIEF. DEFENDANT LEE'S REMOVAL OF 59, 520 TISSUE WRAPPINGS AND HIS VOLUNTARILY INFORMING DISTRIBUTORS THAT HE WILL NOT FILL RE-ORDERS DEMONSTRATES THAT THIS IS SUCH AN INSTANCE. 18

12 13 14
15 16 17

18 19

20
21

22 23 24 25 26 27 28
Ste2hen 127 F.3d ~ Boney, 821 (9th Inc. cir. ME 599 Inc. F.2d ~ Sleekcraft 341 (9th cir. Veterans 1035 Ass'n. {D.C. cir.

CASES
Boats 1979) ~ Blinded 1989) ~ Vet. 12, 13,

14,

15,

16

Blinded 872 F.2d

Foundation 12, 15 Inc. 8

~ Boney 1997)

Services,

2

.Q.Q n 1

2
434 Fed~~ Trade Commission ~ Affordable 17 9 F .3 d 12 2 8 ( 9 th C i r .19 9 9 ) 18
GoTo.com. Inc. ~ Walt Disney: ~

Carter-Wallace.

Inc.

~

Procter

~

Gamble

~

F.2d Media

794

(9th

cir.

1970)

10

3

4
5 202 12, 13, 14,
stx. Inc. ~ ~ stik, Inc.

F.3d

1199

(9th

Cir.

2000)

5,

6,

16

Page 3 of 34

R

"'
B
A

708

F.Supp.

1551

(N.D.Cal.

1988)

7

Filed 02/28/2008

10 11
(!) o N 0; <
Z

j: 1\11 "'

12
13

U)N~ LIJ...

Z ~ j: "'

Document 32

U ",.J

14
15
If\

O

~~< ~Zf-:>U «!nU) .J-.c .'LIJ Zo
~

'7
lP.

Case 3:07-cv-02391-JAH-POR

19

20
21

22 23
24

25

26 27
A

28
3

1

MEMORANDUM OF POINTS AND AUTHORITIES A.
Plaintiff

2 3

OVERVIEW Georgia-Pacific valid
list
in-

Consumer that
it

Products tissues: ANGEL SOFT and one
with in Ex Support

claims This

4
5

holds four three phrase for TRO, p. ANGEL SOFT PS.
(Memorandum ("Memorandum")

trademarks with of Parte the phrase

in

bathroom

cludes trademarks the Application

Page 4 of 34

6 7

4)
are retail outlets. such
Decl. of John in to c

8
9 10 11
ID o (\I g) ~ Z
(\1 lnO \1. In .J

Plaintiff's ANGEL SOFT products
Defendant does not sell

sold ercialoutlets as
(Suppl.

in

However, hotels Lee, the Latino
California

Filed 02/28/2008

that par. and Spanish which Jimenez,
4) Further,

carry 4) speaking are three of that are or totally unknown Southern Moreover, Defendant's products are largely sold
rnarket---a

ANGEL SOFT FS products.

f: 1III Z "' ;) z

12 13

-"' 1/)1-> \110:<

market
Armando

in par. sell ANGEL SOFT has Lee, has stopped pending
distributors

ANGEL SOFT tissues

(Decl.

of five

U
Document 32

\1.

14
15 16 17

Defendant's patronized advertising.

.x

O..,-"'.J

~z~3~ < ...In I-I/) .J-< .'\11 Zo «\I NIn . \11 .J < c Z

distributors largely
and

to no presence

swap meets

by

Latinos where of Defendant Angelite info
d its

~

~ ~

(Suppl. Moreover, distributing gation
not accept PLAINTIFF BEFORE IT GEORGIA-PACIFIC WILL re-orders.

Decl.

John

par.

6)
importing, selling, and

Case 3:07-cv-02391-JAH-POR

18 19 products

the
in

outcome
writing

of

this
that it

litiwill

20
21

and has (Suppl.

Decl.

of

John

Lee,

par.

5)
MUST DEMONSTRATE "PROBABLE BE GRANTED INJUNCTIVE RELIEF.

22 23 24 25 26 27
1. GEORGIA-PACIFIC
ON THE MERITS"

B.

SUCCESS
SINCE

MARK CLAIMS FOR ITS ANGEL SOFT TISSUE, CONFUSION TO SUPPORT ITS The Ni~ch Circuit

THERE IS NO LIKELIHOOD REQUEST FOR IMMEDIATE RELIEF. has set forth the required
showing

OF

for

28
4

injunctive Boats
Inc. v. Walt Disney Co.

relief
v.

in Sleekcraft

trademark

cases

in

AMF Inc.

and GoTo.com., relief
or
before there is an opportunity for full

2 Injunctive
harm
a party

is
discovery. on part the

a serious

remedy

since

it

may benefit

3

4 Therefore
our courts have required a strong showing 5

of the seeks
on

party the and party merits
in its

who seeks court "the has
irreparable injury is presumed. ~e, r:~rr~

this that can demonstrate of success on the irreparable injury." In fact, "probable success

provisional

remedy.

Plaintiff

Page 5 of 34

6

to persuade merits" possibility shown probable the once
trademark claim,

~

8

a y

9

Filed 02/28/2008

10
Walt Disney ~, 202 F3d. 1199, 1205 (9th Cir. 2000)

11

At
preliminary injunction stage, a party

the must the
at po

show

"a Act.

i= 1l1I "' :J

\D o N -

12 likelihood confusion"

of prevail
supra. 202 Fo3d

to under 1205.
~

Lanham

Z z
< z

m

-"'
IlJO:< U
13
GoTo.com. ~ Walt Disney

In

the

14
15

Document 32

~Z,":JU'"
the trial
of the marks; 2)

court the channel opposing
actual

in relatedness used; party's 4) of

determining

likelihood

of

confusion: the the two strength

1)

the companies' of the

16 similarity 17

~

~

services; challenging mark: mark; evidence
of

3) 5) the

the

marketing

Case 3:07-cv-02391-JAH-POR

18 19

intent
7)

in the

selecting
likelihood

its
of

6)
into
by po 1205 (citing the
"pliant" one; GoTo.com..
at po
1205 (citing

confusion;

20
expansion
exercised Fo3d at purchases.

other

markets;

8)

the
Inc.

degree
~

of
Nglt

care
Disnev.

likely
supra.

to

be 202

21

GoTo.cornl

22 23
This
a

factors)
"some Inc. factors ~ Walt

test
is than
202
Fo3do

are

much
Disnev

more
~

24

important
suQra,

others."

25 26
Inc. ~ West

Coast

cQ

174

F.3d

1036,

1054

(9th

27
cir.

1999)
5

28

1

However, quessimilarity
202

"an
in fact.

important of
Inc. ~ Wal t Disnev ~

question" confusion analysis"--is "the

" a critical

2
3

tion of F.3d In the not
m~np

in the at present
showing has
li~t-~

the m~rks_" p. case,
that trademark in in the four marks it it possesses a valid trade dress mnrk

likelihood

4
5

1205) Plaintiff Georqia-Pacific has

Page 6 of 34

R ~

the
required that it a valid

or its In fact,
it-~

p,
~

moving Plaintiff
four p.

papers appears marks"
(Memorandum,

(Memorandum, uncertain or are are
stronq. ..."

p. as to 12: or
) ;

4) whether

Filed 02/28/2008

10 11
ID o N "' < Z LL

marks "Whether as suggestive the
~hown in
in

are the marks, ANGEL SOFT Trademarks
Supplemental Brief

"suggestive ANGEL SOFT Trademarks classified as arbitrary

"arbitrary."

~ 1IIJ "' Z j Z

12

-"' 1/)1-> 1lJ1t< U
13 14
15
lR

(Same

uncertainty for Preliminary Injunction, p.

Support Brief")

of

Motion

9)

("Supplemental

Document 32

since over it had been arbitrarily would seem that
certain
t-_l1p

Plaintiff years
thnt

claims aqo, mark to Boy paint
.
Adam
1.(2002 Supplement)

that Plaintiff

the

ANGEL SOFT mark

was registered would
sp.lp.crpn

sixty

know for
and

'7
lR

was are
(Sir
Trademark

Case 3:07-cv-02391-JAH-POR

there:fore entitled Dutch or complete such
~~

protection--as

famous Isaac
~,

marks Newton

1!=}

APPLE computers
Brook man,

20
notwithstanding)
2.02 [A] , p. 2-19 21

Section

22 23

cPLAINTIFF'S
ORDINARY

PAC

:ING

OF

ITS

ANGEL

SOFT

~ND

ANGEL

SOFT PS PRODUCTS DOES NOT MERIT TRADE DRESS PROTECTION. MOREOVER
ANGEL

24 DEFENDANT ANGELITE DOES NOT COMPETE IN THE SAME MARKET ~s
25
2R

SOFT CALIFORNIA 1.

PS AND PLAINTIFF

HAS NOT DEMONSTRATED ANY PRESENCE

rN

THE

LATINO OR SPANISH SPEAKING MARKET DEFENDANTS SELL TO ordinary ANGEL SOFT packaqe is not
enti-

27
2P'

Georgia-Pacific's

6

tIed
1

to a.
Pl~inti-F-F

trade dress appears as its
(Memorandum,

dress protection to protection . authority ordinary packevery
phototoil~t

protection. should claim
its

Trade trade dress for

be extended

cautiously

2

3 ANGEL SOFT (as well pp. would
aqinq

ANGEL SOFT PS products) does to
roll (Exh.

4 5, extend or
toil~t tissll~--a standard

7, trade that 1. chain qeneric Scott tissue resembles dress protection its rather

16)

However,

Plaintiff

not

cite

any

that

5
f}

Page 7 of 34

~

other toilet
(Exh.

paper 2, photoqraph of cvs druqstore

on the

market.

B

qraph) tissue
Trade dress refers to the overall look of a product--literally

.C)

wrappinq)

Filed 02/28/2008

10
11

how it dress' refers
may

is to as size,
stx. ~ ~ ~ stik, ~,

"dressed the shape, 708
has

up." appearance color, color combinations, F.Supp.
cautioned:

As one District of the product and

Court

has

noted,

"'Trade
include

~ 1IiI "'
:> Z a> -

ID o CII

12

Z

-"' (/)1-> <
Z

13 features or qraphics."
(N.D.Cal. 1988) .However, one scholar

1lJ1t<

such

texture, 1551, "Not

U
\!0 ii:~O "'

\!0

14
15

Document 32
O~=",J ~ ~ <

~Z..:>U < < "' (/) . .J-< IIJ .'IIJ .J Zo <
1557
all

16

trade dress protectable." Law, packaging
appeal ~pll rndress claim, in the (Emphasis in

is

protectable.

In

fact,

most
oriqinal.)

trad~
Adam

dr~ss
Brookman,

i!:;

17

probably Trademark
h-

Case 3:07-cv-02391-JAH-POR

lB

section is not

6.01,

p.

6-4

(2003

Supplement) distinctive
California

1!=}

ANGEL SOFT's
any rh~r prevail (1) on a trade npTpnn~nr~ special

nor

has Spanish

it

ac-

20
quired
m~rkprrrn

speaking

21

22 23
t-h~t-~

a party

must is through inherently secondary distinctive meaning;
(2)

demonstrate or
there

the

trade

dress

has
is

ac-

24
quired
likelihood

distinctiveness that (3)
Bonev

a
the public will be confused by the
infrinqinq

2R

2R use;
Inc. ~

and

the

trade
",'. . SerV1CeS.

dress
~

is

nonfunction~l_"

N.,.. Bonev.

27

127 F.3d
7

821,

828

(9th

cir.

1997)

28

1

ANGEL SOFT'S
~t-~nn~rn

packaqe rolls.
(Memorandum, wrappinq
~
~nn

consists
p. 3) The
in

of
outer

the

wrappinq

of

the

2
~
i.c;

white clear--there ;~

toilet nothinq packaqe
yellow
11~P~

paper strikinq
Moreover,
t-h~ h'll~

or

unusual

4
R

wrapped
~nlnrs

in

a clear

outer

wrappinq.

are
same yellow and blue combination on
i-;~~llf:.

not
its toilet paper. (Exh. 2,

unusual:

at

least

one druqstore

chain

(CVS)

Page 8 of 34

fi
~
Po

the
cv.c;

druqstore
tissue (Exh. uses a blue backqround.

chain wrappinq) 1, Scott tissue photoFurther,

qeneric

toilet

Scott

a
qraph) Defendant
t-hp
Pl~int-if'f' ~llhm i t-- t-pn

Filed 02/28/2008

l()

Anqelite's
~nn

pink
of a wide iournals produced any evidence (e.q. American Baby array of qlossy advertisements and ANGEL
SOF'r.

wrappinq Moreover.

stands

in

stark

contract

to
h~~
in

11
ID o N 0;
< Z \10
<

hll1P yellow the lanquaqe has not court. to Enqlish .but it

~ 1III "' Z :J
l~

12

-Z 1- "' InN~ LIJ...

national Circle)
;,.

Family
t-h~t-

Document 32

U ~ t:

'4
lR

demonstratinq

O~=",J

~Z,.:JU «",In .J-< ~LIJ Zo
r~'i-Fnrni~

shopper
Angelite's dressed in a dark blue and
thpit-~

in
attractive briqht
Court
~n

the
pink

Latino

or

Spanish
wrapping

speakinq
with yellow.
!:;hould
Ir~ fop

m;=1rkpt-

lR

would ent
in

confuse product

a

niTTAr-

~ 1"'

~ ~

Therefore. disreqard
P)(PC!llfo; VP~ ~ ~

Case 3:07-cv-02391-JAH-POR

lP.

assessinq
~n~ ~nn t-p~t-imnni~l~ -frnm

any

secondary

meaninq,

1,q

Pl~int-i-f-f'~

20
;rrplpv~nt-?1

c.

Plaintiff

has

not

demonstrated

a non-functional

purpose

~~

22
to
()11r

merit circuit also w. F.3d at p. 828.

trade

dress

protection requires Bonev.
'T'hi~

2~ 24
+-inn~l"

that Inc.
;=It-t-rinl1t-j::)

the v.

trade Boney
;=I~

dress Services.
nj::)j::)n nj::)~~rinj::)n

hp

"nnnf'lln~-

Inc.~
;=I~ ";=1

supra,
me. re.

2R 2R

1?7

arbitrary
Tl ;'1 i r

pmnp";~hmpn+-" vuitton ~t Fils S.A.

that
v.

lends
J.

the
Younq

product
Enterprises.

~

distinctive Inc. .
h44

27
2P'

A

F_?n 769, deserves protection:
(Memorandum, p. 3) Even if this

773 a photoqraph of a baby set aqainst somehow photo-

(1981)

What

is

the

embellishment

that
Plaintiff

1

claims 2
hlu~

a

backqround? distinctive,
~nd

were no
with Plaintiff's

~
~()n~inp-rp-n

Defendant's pink cannot be confused

packaqe

has

such

4 qraph
R

its

soft

briqht

blue Plaintiff
product in the California Latino

and yellow. has nr Spanish
Anqelite
-e--t ~ S .A.

Page 9 of 34

R

Further,
7 is

not speaking is
sold.
~ ~

made any

showing

that

its

recognizable especially
Decl.
vuitton

8 market. 9
(Suppl. 10
Younq Enterprises, Inc., supra, 644 F.2d at

at
John p. . 773 (showinq of Lee, par. 5)

the

swap meets

where

Filed 02/28/2008

of

11

secondary
:J Z

meaninq

required

to

show

non-functionability)

j: 1\11 "'
0)

Z

10 o N

12

Therefore,
l~

Plaintiff's drab industrial packaging is not

ANGEL SOFT mark

is

not

protectable.
entitled

-"' (/)1-> < Z

11Ia:< U
d.

ANGEL SOFT PS's dress apparently to
note
toilet

Document 32

'4
to
1R

O~:!",J ~

trade Plaintiff also dress
of this

protection makes protection. the claim that its ANGEL
pp. 3,

~Zf-:JU «"'(/) .J-~ .'111 Zo
SOFT
5,

16

~

~ IJ

FS is
17 7,
17

entitled
at 5) A photoqraph

trade

(Memorandum, rather

ordinary in
Plaintiff's

lookinq

Case 3:07-cv-02391-JAH-POR

18
roll
1.9

of tissue
(at p.
3) .

is The drab pink

reproduced

Ex industrial packaqinq
bp.~r~

Part2
no

20
resemblance
21

Application

to Defendant Spanish outlets 4)
p.

Defendant's

and white its

wrappinq. bathroom tissue larqely in

Moreover,

distributes speaking (such since

22
t-hp

California

and

Latino as Little Defendant does

market. Caesar not compete

Plaintiff Enterprises) in Plain.

23
sells to commercial

24
(Memorandum, 2R
tiff's market,

there

is Plaintiff
(Memorandum,

no likelihood has
p. 3)

of only
There

confusion. been
is

2f) Tn

27

additiol), 2003.

sellinq
no

ANGEL
showinq q

~OF",

PS that
this

28

since

1

wrappinq industrial
~
;=1+-

is market.
Fils S.A. ~ ~ Younq

so well to Inc..
of fact whether Louis vuitton use of

known by iustify supra. 644
F_?n

Little
the
Vl ; +-

Caesar. dress protection.

or

the

rest

of

2
~

trade

4
pp.
R

773.

776

( question

fleur-de-lis secondary D. PLAINTIFF'S
AND

is meaninq) ANGEL SOFT MARKS ARE PURELY DESCRIPTIVE IN FACT.
TRADEMARK
OF THE WORD "SOFT"

functional

and

if

so whether

mark

has

acquired

a

Page 10 of 34

R

TERMS

R
.Q

SO ARE NOT ACCORDED STATUTORY PROTECTION.
OFFICE REFUSED TO APPROVE PLAINTIFF'S USE

THE

Filed 02/28/2008

10 11
"' o N 0) < z
(Memorandum, p.
l~

Plaintiff
in

admits
II

in issued
"~nrt-" 13)

its only if the word
w~~
r'i;~

movinq

papers

that

the

four

trademarks

question from
rlop-~

...were

t= 1\iI "' :J z z t= "' (/)"'~ l1J...

12

claimed
Pl ~ i nt-_i TT

protection." not Office;
thp:

elaborate presumably, However, the held that tissue the term
tp:rm

as to

why the

word

"~nrt-_"
"~nrt---"

w~.c;

Document 32

u "'.J
"' '"(/) . l1J .J < a Z

'4
reiected reiected merely
anqel," anoth~r

by the as purely way circuit has lonq of describinq descriptive.

Trademark

w~~

O

~z~3~ «

lR

Anqel

Soft

is

.J-.c .'l1J Zo
lR

~s
"Purely Inc.

lI~nft--

n~

~n

~

~ t9

'7
and our
lP.

descriptive
v. Procter
&

Case 3:07-cv-02391-JAH-POR

1.Q

Gamble

Co., (citation to and Body Scrub," describe a wide

434

F.2d

794,

800

(9th

cir.

1970)

(e.q.

.

lI~hrpnnpn

2n wheat")
been Hand. (Exhibit
Fnn+-

omitted)

In

fact.
array an of Oranqe

the

term
products:

"anqel
e.q.,

soft" "Anqel County,
Californi~

hn~

21

used

Soft
dbn

22 2~
3. 16.
a

Print-out No.

re

internet

search

of

term

"anqel

soft,"

24
Feb. However,
it"

2008.

6)
mark may be entitled to protection
if

Q.R

descriptive

2R
h~~

acquired

a secondary

rneaninq.

'T'hp-rp

i.c;

no

showinq

t-h~t-

27
ANGEI~
2P.

SOFT has

acquired

any

followinq

in

the

Californin

T,~t-; nn

10

~

and Spanish
widely
1

Speaking
in

market or
and Armando Jimenez, even

or Southern (Decl. to Enqlish-lanquaqe
iournals;

that California of Plaintiff's supporting is

the

product

has

been

advertised Los Anqeles by purchasers. attached qlossy journals are protection of
PROPROTECTION

2
knnwn

or recognized 6) are
from mainstream 3,

3
pars.

The advertisements

4 papers
R

there

is ANGEL SOFT's the BELIEVES
BUT ITS M~RKS ~RE NOT ENTITLED

no showing marks interpretation the Lanham Act. not entitled to

that

these

are

read

by Latinos.

Page 11 of 34

6

Therefore,
7

under 8
Ea

even PLAINTIFF
C~TEGORIES

most THAT ITS MARKS FALL INTO ONE OF TO

generous

9

TECTED WITHIN
1.. P1aintiff
cl~im.c:;

Filed 02/28/2008

10 EITHER THE TWO C~TEGORIES
is t::hnt-t-_hp- AN~RT. ~()F'T' hrnnn wn~ unsure or its own trad~mark II
"' N
m

j: .-o "' III
;) z

12 Pl ~ i nt-_i rr 13
lq44-

Z

launched

in

-"' (J).-> < Z
,. \10 -

11l~<

(Memorandum,

p.

3)

Yet,

Plaintiff In
in

is fact, Plaintiff brief the
both

unsure

of

whether
its original

its

Document 32

U
14

O",-",.J

marks
lR

are and are
hpt-_~ -

arbitrary in suqqestive, (Memorandum, ANGEL SOFT Trademarks of "Angel Soft" is not the type of product...") descriptive are p. 11: "On the then qoes on to its supplemental brief,

or

suqqestive.

~z~5j « Iii (J) .J-o( .'11l Zo
. I1l .J < C Z

papers
16

denies issue of

that
t-n

its hedge
distinctive-

~

~ G

marks

'7
; t-_~

spectrum

Case 3:07-cv-02391-JAH-POR

18 ness, 19 suggestive (Supplemental or Brief, sugqestive of p. 9: the the arbitrary--not descriptive or

20

2'
type of
~~

"The product--bathroom Defendant another as an anqel. it
2. A

phrase

tissue.") noted, sayinq the that mark is Plaintiff's descriptive bathroom since tissue it
;~

22
has

2~

24
"soft

merely

way of
"

is
However, assuminq that the mark
i.c;

25 26 27
determine
2P.

suggesthat
mark is

tive,

is

a weak mark

does
one

not
that

merit
requires

statutory
an

protection.
imaqination

suggestive

to the nature of the qoods.

11

()np betwp.p.n n

circuit
mark "A term is suggestive if it requires imaqination, and a suqqestive one:

court

has

described

the

difference

2

descriptive

3 4
5
nf'

thouqht
of idea qoods. A

and

perception

to

reach

a conclusion

as

to

the

nature !diate

term
t-_hp

is ingredients, qoods." qualities or characteristics of th~

descriptive

if

it

forthwith

conveys

an i-

Page 12 of 34

R ~ P. ~

tion,
1040 (D.C. cir.

872

F.2d

1035,

1989)
notes
the.

In

the

present

case,

Plaintiff

(in

a footnote)

that but forced
in

Filed 02/28/2008

10 11
\0 o N 0) < Z

word
then notes (again in a footnote) that the Trademark Office

"soft"

"may be suggestive

of

bathroom

tissue

products,"

~ 1w"' Z :J Z

12
13 wnrn

Plaintiff "soft"
9, note 2)

"to in its trademark application." (Supplementa
1

disclaim

any

independent

trademark

rights

the
Brief,

-"' !/)1-> 1lJa:< U«ZOD: II. ~ "' ii:~0!!10 ,.II. .J

14
po

O",-",.J ~~< ~Z.-:JU"' !/) < « .J-< .'IIJ Zo «N NIn . IIJ .J < C Z

Document 32

15
lR

Assuminq
th~n

that Plaintiff to
Foundation,

the is its claim. not required Blinded

phrase

"Angel

Soft"

is

suqqestive, to
de:monstr~tp-

rAthp-r
~

descriptive, meaning protect

~

~ ~

17
lP.

secondary

Veterans
supra, 872

AssociaF.2d

Case 3:07-cv-02391-JAH-POR

at circuit has found that

19
p. 1040 (D.C. cir. 1989) However,

our

a
"weak" and not mark. entitled to
the

20
suggestive greater
~ Sleekcraft Boats, 599

mark protection
F.2d

may be considered afforded

21

an arbitrary
341, 350 (9th

22 2~
To gain statutory

cir.

1979)

protection,

a suggestive

mark

must

undergo

a

24 riqorous
analysis, of of
20 ii

and its confusion" an offending
F.2d at p.

owner in the one.
1206.

must

demonstrate public's GoTo.com., mind Inc.

that between ~

there its Walt

is own

25
"a mark
Co. .supra.

likelihood and that

26 27
2P.

Disnev

12

The Anqelite
1
there is no likelihood of confusion.

mark

and ANGEL SOFT marks

are

so dissimilar

that

2
3.
~

Under tests cannot
public is

the set demonstrate the
almost thirty years aqo, our

down by our that brand.
cirif closely F.2d

circuit the

for

trademark

infrinqement, 4 likely
R

Plaintiff

to
a leadinq case, decided

confuse

its

marks

with

Angelite

In

Page 13 of 34

6 cuit 7 the marks in dispute " ...are stated that a suqqestive trademark will merit protection

quite

similar

and the

goods

8 related."
9 at p. "pro-

350. only
(citinq Westward
627,

As the against
Coach tire 1968) . Manufacturinq ~ ~ Ford Motor
~

court similar goods, similarly marketed." Id. at p.

also

noted,

a "weak

mark"

may

be

Filed 02/28/2008

10 tected
11

350
:J Z

j: 1\11 "'
0)

Z

10 o N 388
l~

12
F.2d

634 (7th

-"' U11-> < Z

11I[t<

In

the present
Spanish speaking market (Decl. of in which Plaintiff, Armando

Document 32

U
'4
Latino and 15

case,

Angelite

markets

its

tissues

to

the despite
Jimenez, par.

~z~5~ I-U1 < ..."' .J-o( .'111 Zo
some effort, Further, has
5 and 6)

is Defendant little, or no, presence. marketed its Anqelite
(Suppl.

wholly

unknown.

16

~

~ ~

4)
17

at

swap meets
Decl. of John

[email protected]@.

Plaintiff 18 pars.
l~

Lee,

Case 3:07-cv-02391-JAH-POR

with

regard

to

the

similarity

of

disputed

marks,

a more

recent

20
9th
21

Circuit must be considered in

opinion

has

provided their

further entirety

quidance.

First, and as they

". ..1-_hp

marks

appear

in

22 23 24 25
2R Angelite p.

1206. sound,

Second,

...similarity

is

adiudqed

in

terms

of

appear-

ance,

and meaninq." sells
its

Id.
products

at

p.
in a

1206.

specialized and the Spanish speakinq community;

market moreover,

aimed th~

27
marks 2R

toward are

Latinos

different

in

appearance,
13

sound,

and meaninq:

1

a. In the
supra,

The appearance
determining font and at p. 1206. colors. GoTo.com., Inc. ~ ~ Disney Co., the similarity of marks, a court may look

of to

the

marks

is

totally

dissimilar

2

3 4
5 202 F.3d

The ANGEL SOFT font
(Memo-

is logo
a certain "g" Angelite p. 7) In addition, flourish that the bland in

in is written in script. Moreover, the

large

white

block

lettering.

Page 14 of 34

6
7

randum, "g" ANGEL
SOFT lacks. (Memorandum, in Angelite has

p.

3) Anqelite's

8
9

the is an
irnpor-

logo against
a blue background.

is The difference
the
supra, 599 F.2d at p. 351.

wrapped in
of marks. 8ME IncorQorated

in logos is

an oval

shape;

the

ANGEL SOFT lettering

set

Filed 02/28/2008

10
II
\D o N
m

tant
~

key
Boats,

in

determining

similarity

~ 1Ii/ "'
:J Z

12 13
14

Z

-"' Inl-> < Z

Further,
packaging by package has a pink background. other tissue products as shown in Exhs. 1 and has a blue and yellow background (similar to

the

colors

are

totally

different.

The

ANGEL that

SOFT used Angelite

1lJ1r<

U
Document 32
O~-",.J

~Z,":JU IIJ .J < C Z

15 16 17
lB

2) .The

«,"In. .J-< .'IIJ Zo
~

using pare
immediately
Co., supra, 202 F.3d at p.

the it
similarity."

sinqle cannot

qlance

test

set

forth

in be said

GoTo.com., that
GoTo.com. ~

to "...one
~

comis Disney

ANGEL SOFT and Angelite,
struck by their

Case 3:07-cv-02391-JAH-POR

19

20
21
inspection b. are totally dissimilar

1206.

In

fact,
from

the a visual

marks

upon standpoint.

a

close

22 23 24
important
~ Incorporated

The sound has noted

of

the

marks that

is in is

dissimilar. comparing often marks, conveyed
"Sound is word-of-mouth." also

Our circuit because
~

reputation

25 26
Here, phrase both
"Angel

Boats,

supra,

599

F.2d

at

p.

351.

products
Soft" has

have

the
a different

common word
sound than

"angel" the

but single

the
word

27 28

14

"Anqelite,"--a

neologism.

The two
Y--Sleekcraft Boats,

marks
supra,

are 599

not

"strikinqly

alike

1

whp-n

spoken.

"

.AME

2 F.2d
~

at

p.

352

(noting omitted.) of
meaning
Boats,

the

similarity

between

"Smirnoff

and Sarn-

off")

(Citation c. The meaninq
in cnn
~ claim

4 the
itself substantiate of

marks

is

dissimilar

R

"Closeness

Page 15 of 34

R

"'
supra,

599

Fo2d

at

po

352.

However,

the
and "lite"

word refers
to
Random

"soft" to
~

8 are
~

not
of a tissue; "lite" or "liqht" refers weight.

synonyms.

Id.

at

page

352.

"Soft"

texture,

the

feel

Filed 02/28/2008

10
House

11

Therefore,
~hprp i~ no likelihood of confusion
ID o N
0\

by the marks.

consumers

j: 1\iI "'
:J Z

12

Z

based
13

upon Plaintiff's arques are the to sinqle the word "Angel, bathroom tissue.
II its

the marks that arbitrary." mark is arbitrary If (Supplemental "On the spectrum of are not arbitrary

appearance,

sound,

or

meaning

of

-"' cnl-> < Z

IlJCt< U
Document 32

ii:~~~~ II. .J -

'4
Plaintiff
15
~~< . IIJ .J < O Z IIJ .J t9

4.

O~-",.J

distinctiveness, Brief, because Plaintiff
argument

t-- hp.

~Z,":JU «",cn .J-o( .'IIJ Zo
ANGEL SOFT Trademarks
1.6

p.
th~

9)
word

Plaintiff
1"'

claims

that

"anqel"

has under However,
addinq nr

no relation the

marketed
might have

Case 3:07-cv-02391-JAH-POR

lR

its
lA

tissue

20
21

merit. phrase merely is cannot
with v.
po

descriptive to the

word

"soTt"
h~throom

robs
tissue--and

the

its another have
the

uniqueness way of

when applied describing it both
adiective American

quality ways:
"soft." Veterans

of its mark
~"Q Fou~:!=.t

the is not
Blinded

product. arbitrary
Veterans supra,

22
Plaintiff

23

24
~e~~~ "+-;r"'n

when

combined

Blinded note scotch

R7'
9 (listing whiskey, examples "Mustang" of motels)

25
F.2d 2R

at

1040,

arbitrary
.

marks:

27
5.
2R

"Black

& White" Plaintiff

has

not

demonstrated

likplihnnn

DT

confl1~;on

1~

1

under The
~p-p-m 't-n

the "similarity accord
determining
Inc.. Disnev ~ ~

other of the
"likelihood Walt of of
e.q. .GoTo.com.. ,

factors. the most weiqht in marks" is the sinqle factor that courts

2
~

4
R

confusion."
supra,

202 1205) However, a number

F.3d

at

p.

other 2)
channels

factors

Page 16 of 34

6
11

are the
4) marketing

also goods, 5) exer~

relevant: 3) type the
purchaser as well as a

e.g., of and the party's
intention.

1) actual degree of care likely to be confusion,

strength

of

the

mark,

proximityof

evidence of goods

8

used;
~i~Arl

9 by
10
11
ID o N 0) < l~

Filed 02/28/2008

Tn

the that is are
to describe a product. (Exh. 3)

presence descriptive--and that "angel soft"

case,

Defendants

have

demonstrated

the actu-

~ 1W W :J Z W

12 ally a common phrase

ANGEL SOFT marks

Z ~ Z LI.

Moreover,

~It~ U
'4 Defendant
Pl~int-irr'~

Angelite glossy to tissues, or advertisinq loyalty to Plaintiff's campaiqns. Latino purchasers are this Southern California market.
magazine ads in national

has

used

swap meets

as marketing

channels~-and are both
not

Document 32

lR

magazines

16

geared are have no attachment "Bathroom par. strongly customers
par. customers 2)

While careful

products shoppers "Anqels
(Decl.
nnn

~

~ ~

17 bathroom 18 19 Moments" 4) object are to more or Jimenez, Defendants Spanish
of Armando speaking Jimenez,

Case 3:07-cv-02391-JAH-POR

in
nof

Action" Armando

20
21

Plaintiff's likely
(Memorandum, 1 are likely p. to

statement to
1.4

that

22
speaking

be confused.
("0 0 othese

(Decl.

2~ 24
Spanish Defendant
since 2R

[i.e.,
be

confused.") to were
and

Also,

Lee had no intention logos completely
equally

infringe different,
importantly,

on ANGEL SOFT's the
ANGEL

mark~

26
the
different;'

colors
SOFT was

and

type
not sold

27
were

28
lh

,
was sold. (Supple the
i!';

in

the
whe.re.

Latino
Anqelite

markets Decle only
from
me.ntion

'especially of evidence
that
Chow.

at Lee, of
does (Decl. 28) under of Andrew
Towl~

swap meets paragraph "actual
not

John confusion," even

8)

2

Further.
~

supposed
a consumer
~ MrAllp.n

an

anonymous
hlltrprpr~ t-n

letter

4
Anqelite 5

in

Support Therefore,
thp-rpf'~C!t-nr~-

of
iR no "likelih,

Ex Parte of confusion" the

Application

for

TRO, Exh.

Page 17 of 34

R

7
R

F.
Q

PLAINTIFF CLAIM
PACKAGE
nnt-p~

IS NOT LIKELY
STNCR
STATES THAT THE tn p!';t-_nhl ; !';h n :false PRODUCT WAS "MADE IN CHINA."

TO PREVAIL ON ITS TOT~LLY DISSIMIL~R
~NGE-

FALSE DESIGNATION OF ~ND

ORIGIN

Filed 02/28/2008

10
LITE'S 11

Plaintiff desiqnation
"ns
(Q o N a; <
l~

rh~r
ml]~t. p-~t-.nhl i~h thpsnme elements

of are
claim."
re.-

i= 1w"'

12

z ~ i= "' z

origin
claim, to
p.

it

~It~

Document 32

u o~:!",J ~ ~ <

'4
(Memorandum,

quired
17)

prove

a trademark

or

trade

dress

infringement

~z..:>u «",UI .J-o( .'\IJ Zo
15

Defendant
16

has consumer of wrapping and therefore of John clearly there Lee, par. TO PREV~IL ANGEL SOFT. would confuse

already

demonstrated

that

there Angelite's

is

no likelihood
n i !:;t-_i nC!t-_i VP

that an ordinary with Angelite's in oriqin. IS NOT LIKELY (Decl. China" those
17

mark

Case 3:07-cv-02391-JAH-POR

18 Moreover,
l~

states is

that no confusion

the

product about the

was "Made

20
point
21 G-

of PL~INTIFF SINCE IT

7)
ON ITS

(Exh.

4)

UNF~IR

COMPETITION OF CONFUSION
NOR

22
CT.a. TM

H~S NOT SHOWN EITHER LIKELIHOOD

23
~CTU~L CONFUSION

24
Plaintiff correctly
claim

notes

that

under

a state

law

unfair

cornpe-

25
tition

the

test confused

is

"whether by the similarity

the

public of the

is

2R

likely

to marks."

b~ (Memoran-

27

deceived dum, p.

or 18)

28

17

1

npf"pnn~nt

has
likelian

already consumer
would

demonstrated confuse Angelite's

that

there

is

no

2
t-- h ~ t

hood ordinary
with one those of ANGEL SOFT. n;~~_;nct;ve mark

~

4
R

Moreover, produced tion" product.
Application (Declaration for TRO, Exh. 28)

the consumer signed protecnot in Support of Ex Parte even refer to Defendant's "Anonymous for Consumer complaint anonymously does Towle

that
Plaintiff

has

is

Page 18 of 34

6
7 8

and apparently of Andrew

9 10
11
U) o N
0) < l~

The court
Plain-

should for HAS RECOGNIZED THAT IN
"EXCEEDINGL y RARE"

iqnore an iniunction under state law. INWILL

this

lettre

de cachet

and deny

Filed 02/28/2008

tiff's H.
STANCES A PARTY'S VOLUNTARY CESSATION OF CHALLENGED CONDUCT OUR

request CIRCUIT

i= 1w"' Z :)
Z "' Z ""

'2
MOOT INJUNCTIVE WR~PPINGS ~ND HIS VOLUNTARILY INFORMING DISTRIBUTORS NOT FILL
()llr

i=

RELIEF.

DEFENDANT LEE'S

REMOVAL OF 59,

520 TISSUE THAT HE WILL

~a:~

Document 32

U«ZO~ "" "' ii:~0!(10 '.
~~< . 111

'4
lR

O~:!",J

~Zf-:)U «(",cn .J-o(

RE-ORDERS DEMONSTRATES THAT THIS
('! i r('!l] i t-a party's voluntary cessation of

IS SUCH AN INSTANCE "exceedingly
challenged

.'111 Zo «N NU\

.J < C Z

16 17 IB
1~

has

recoqnized

that

in

rare"
conduct

inwill

~

~ ~

stances

Case 3:07-cv-02391-JAH-POR

able

Media,

179

F.3d

1228,

1238

(9th

cir.

1999) a

20
In
meet this

order events [have] behavior
1238.

to

burden,
made it

party
absolutely

" ...mus

t

show clear cannot reasonably be that expected

t-h~t--

21

"subsequent alleqedly recur." In the
removal
l~b~l
II

the to

22
wrongful Id. the
of

23
at present
59,

p.

24
25
2R

case,

Defendant 520 tissue

John wrappings

Lee voluntarily that bore the

supervised
Anqelite

and has
lonqer

informed
, sellinq,

the

court importinq,

under or

oath distributinq

that

his

company Anqelite tissue

is

27
...no

28
18

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008 " (Decl.

Page 19 of 34

(pending
1

the

outcome

of

this
1

litigation)

.

of

John

Lee,

par. 2
3

1;

Suppl.

Decl., Defendant
them

par.

Moreover, utors tissue for John
informing

Lee has written
that II ...we

to

his

five

major

distribAngelite

are

no longer Instead, in

selling we are

4
5 6

and will sale Lee, our par.

not

refill

any which

reorders. is not

offering (Decl.
of

Swan label 2) concern

controversy."

~

Plaintiff's
8 9 tissues is

that

Defendants
Defendants

will
have

distribute
applied for

Angelito a trademark

a red

herring.

under the

that mark--and

name--as has

is until has

their April never

right, to

and Plaintiff file its sold, not John in

has

contested papers.
any

10
11

opposition

However,

Defendant using
is

imported, brand

or

distributed
until

i, ! Ijill

12

tissues
13 litigation

the

Angelito

and will Decl. actions of

do so Lee,

this 3)
offend-

concluded.

(Suppl. strong voluntarily company will

par. the

14
15 ing 16

Based

upon

Defendants' and their that the

removing

wrappings them

contacting not re-fill

distributors any clear" Angelite
showing

to orthat reason-

inform

17 ders, 18 19 their ably Defendants marketing be expected
Plaintiff's 21

have of to
request

made an "absolutely (or until Angelito) this

Angelite recur"
for

tissues litigation
injunction

"cannot is

concluded.
should there-

20
a preliminary

fore

be denied.
February 26, 2008 KAZANJIAN & MARTINETTI RONALD MARTINETTI, ESQ.

22 23
Dated:

24
25
By ~~\~ Moon<.~.

26
..

27 28

Ronald Martinetti Attorneys for Defendants Lee's General Toys and John Lee

19

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 20 of 34

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 21 of 34

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 22 of 34
13300T

Time of Request: Client ID/Project Number of Lines: Job Number:

Saturday, February Name: Ron Martinetti 72 1823:75887135

16,

2008

19:40:50

EST

Research

Information

Service: Terms and Connectors Search Print Request: All Documents 1-11 Source: Combined Business and Corporation Search Terms: "angel soft"

Information

Send to:

REBHUHN , HARRY HARRY REBHUHN LAW 1441 LOS N VISTA ANGELES, ST CA

OFFICES 2

OF

APT

90046-4227

~

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 23 of 34
Page

1. AESTHEnQUE, INC., DOMESnC CORPORAnON (pROFIT), 6/1/1996, 11/13/1996,100137343,ARKANSAS SECRETARY OF STATE ...ANGEL SOFT SKIN ...

2. ANGEL-SOFT NATURAL SKIN CARE, OTHER (ASSUMED NAME), 3/9/2004, ANX8174652, MINNESOTA SECRETARYOF STATE

3. ANGEL SOFf, OTHER (ASSUMED BUSINESS NAME), 5/3/1994, 39892088,OREGON SECRETARY OF STATE

4. ANGEL SOFf INK, 11/27/2007, 2007040288, SAN DIEGO COUNTY, NAMES

CALIFORNIA,

FICTITIOUS

BUSINESS

5. ANGEL

SOFT CLEANING, OF STATE

INC.,

OOMESnC

FOR PROFIT,

111112006, PO6000005399,

FLORIDA

DEPARTMENT

6. ANGEL SOFT HAND, FOOT AND BODY SCRUB, 11/1/2004,20046006242,ORANGE COUNTY, CALIFORNIA. FlcTmous BUSINESS NAMES

7. ANGEL

SOFT RAGDOLLS-UNIDOLLS,

7/1/2000.

MICmGAN

FICTITIOUS

BUSINESS

NAMES

8. Angel-Soft Natural Skin Care, DBA, 3/9/2004, MINNESOTA FICTITIOUS BUSINESS NAMES

9. ANGEL SOFT WATER CO., INC., DOMESnC CORPORAnON, 11/1/1973(Anniversary Month: NOVEMBER), SO336123.ILLINOIS SECRETARYOF STATE

10. ANGEL SOFT ALPACAS, INC., DOMESTIC CORPORATION, 31311998 (Anniversary Month: MARCH), 59828843,ILLINOIS SECRETARYOF STATE

11. ANGEL SOFT nSSUE MILLS, INC., FOREIGN BUSINESS, 9127/1995, 713011976, 406278, NEW YORK DEPARTMENT OF STATE

~~

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 24 of 34
13300T

**********

Print

Completed Saturday, 1823:75887135 72 1

********** February 16, 2008

Time of

Request

19:40:50

EST

Print Number: Number of Lines: Number of Pages:

Send To:

REBHUHN I HARRY 1441 LOS

HARRY LAW ST CA OFFICES 2 OF APT

REBHUHN N VISTA

ANGELES.

90046-4227

A

1,-,

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 25 of 34

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 26 of 34

1

2 3

RONALD MARTINETTI, ESQ. State Bar No.106 898 KAZANJIAN & MARTINETTI 520 East Wilson Avenue Glendale, California 91206 Tel. 818-241-1011 FAX 818-241-2193 E-Mail [email protected]

4
5 6 7

Attorneys for Lee's General John Lee

Defendants Toys, Inc.,

and

UNITED STATES DISTRICT 8
9

COURT OF CALIFORNIA

FOR THE SOUTHERN DISTRICT 10

CASE. 11
i= 1111 "' Z :J Z -"' Inl-> 1Ua:< U
NO.07 CV 2391 (JAR POR)

12 13

GEORGIA-PACIFIC CONSUMER PRODUCTS LP, a Delaware limited partnership,

14 V5.
15 16

Plaintiff,

) ) ) ) )

DECLARATION OF RON MARTINETTI IN OPPOSITION TO PL. 'S MOT. FOR PRELIMI~ARY INJUNCTION

Date: Judge: LEE'S GENERAL TOYS, INC., corporation, JOHN LEE, an DOES 1-10, a California individual; ) and) )

Febe 28, Hone Je

2008 Houston

17 18 19

Defendants.

20
21

DECLARATION OF JOHN LEE IN REBUTTAL TO PLAINTIFF'S I, 1. and 4. 2. taken
and

REPLY

Ron Martinet I took the

ti,

hereby

declare: that are labeled as Exhibits I, 2,

22 23 24 25 26 27

photographs

The photographs last week in
the

of

the

Scott city.
Scott
I

and cvs
purchased

bathroom
both

tissues
toilet

were issues
known

New York
items.

photographed

of

course

is

a nationally

28

1

brand that is label--the stronq
of drugstores in California.

has manaqer in the South and that he believed that of the store told me that the chain

been

widely

advertised

over

the

years.

cvs

a
is

generic especially
ran
1 -

CVS also

a chain
T

also Although
glass to improve the quality.

photographed this stamp is visible to

the

el ite

roll

wit--h the

t-hp

Made

in

China

stamp.
a magnifying

naked

eye,

I

used

4.
former
I declare under penalty of perjury

Exhibit
law partner.

3 was printed

from

the

internet

by Harry

Rebhuhn

my

that

the

foregoing

is

true

and corr~ctExecuted
i= 1IU "' :J Z z i= "' cn",~ III~ U
Case 3:07-cv-02391-JAH-POR

this

February

27,

2008

at

Glendale,

Californin.

10 o (\I Q) < Z

J¥\ Mv1i\\(~

-

Document 32

UI ,"cn .J-o( .'111 Zo «\I NIn ~ ~

. III .J < C Z

Filed 02/28/2008 Page 27 of 34

?

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 28 of 34

1

2
3

RONALD MARTINETTI, ESQ. State Bar No.106 898 KAZANJIAN & MARTINETTI 520 East Wilson Avenue Glendale, California 91206 Tel. 818-241-1011 FAX 818-241-2193 E-Mail [email protected]

4
5 6 7

Attorneys for Lee's General John Lee

Defendants Toys, Inc.,

and

8
9

UNITED STATES DISTRICT

COURT OF CALIFORNIA

FOR THE SOUTHERN DISTRICT

10
11
t= 1\11 "'
z :J z

CASE. GEORGIA-PACIFIC CONSUMER PRODUCTS LP, a Delaware limited partnership, Plaintiff,

0\

12 13

NO.07 CV 2391 (JAR POR)

-"' Inl-> wn:< U ~z~:JU «",In .J-o(

< z

-

14
.

~!:<
w

DECLARATION OF ARMANDO JIMENEZ IN OPPOSITION TO PL. 'S MOT. FOR PRELIMINARY INJUNCTION

15 16 17

vs. Date: Feb. 28, Judge: Hon. J. ,
LEE'S GENERAL TOYS, INC., corporation, JOHN LEE, an DOES 1-10, a California individual; ) and) )

.,w
Z o

.J
< c

! (\I In

w z .J \9

2008 Houston

18 19

Defendants.

20
DECLARATION OF JOHN LEE IN REBUTTAL TO PLAINTIFF'S
21

REPLY

22 23
24

I,

Armando I have

Jimenez, been a

hereby private

declare: licensed investigator in

1. since
I

California

1988 also

and have fluent

worked in

in

both

the

criminal been
I

and civil active
worked in

fields.
in

25

am

Spanish
Southern

and have
California.

very
have

the voter for

26 27 28

Latino

community

in

registration

projects

for

Latinos

and grass

roots

fundraising

1

1

Latino
2I
T~mi 1 i ~r

programs
am also a father and have a family and am very

in

education

and domestic

violence

prevention.

2
~
wit-h

shopping
addition,
wit-h

for
T

household
with and with
Pl~inr'!nn-

qoods
Latino I stronqlv disaqree families and am familinr

and products.

In

4
R +-hl"ir

interact education awareness.

socially

many

Page 29 of 34

R ~
+-n ;'tn

t-i-f-f'!'::

counsel's
othp:r

statement shoppers.
arp~nrprttl ~nn

that Latinos prudent
t-hp

Latinos

may be more

easily

rll~~n

8
conru!:;~
niTs;;)

shoppers.
like myself, and there is no way I would Anqel

Soft They are completely to
T rl='~n

logo the Spanish
T,;'!

and the and ear. lanquaqe
Opinion

Anqelite

loqo.

Filed 02/28/2008

10 11
"' o N
0)

ferent
~ -

eye papers Business
seen I also w~~~h an ad in these

such and Latina (which

as

nnn

j: 1W W
:J Z

12
1~

Spanish
wife
rinn~

magazines
subscribes rnr Anqel Soft. Further, to) .I have never

such

as Hispanic

my r-."hl t-' '-'.Lica-

Z

-W Inl-> < Z

IlJO:<

U
'4
lR

Spanish Soft
Moments"
in

lanquaqe
nn

Document 32
O~:!WJ ~~<

t-plpvi~inn

~Zf-:JU IIJ .J < C Z

and have TV (including
Angel
I have traveled

never
Soft's "Bathroom

seen

an ad for

Anqel

«",In.J-< .'IIJ Zo
Spanish campaiqn)
thp-

lR

lanquaqe
4.-

.
T,n~

~ 1'1'

~ ~

Tn

addition, San Diego areas and, as far

extensively
as I can

Case 3:07-cv-02391-JAH-POR

lP'

Angeles
~n-F+-

and

determine,

Anqel

lA

has
far as I am concerned, Anqel

absolutely

no followinq

or
Soft

niche
has no

in

the

Latino
trademark or

market. loyalty

20
As
in

21

the tissue of market

Spanish

language

community amonq Latinos.

and

is

wholly

unknown

in

t-hl"'

22
bathroom 5.
Soft
T
.qmnll

2~
As part
was visited corner
~()-Ft-

my investigation
in the st-_nrp~ Southern in T,~t-inn

into

determininq
Calirorni~

whether
T,~t-;nn

Anqel community,

24
well-known several 9R
~~
9:1)'

neiqhborhoods
Mom and and Pop stores. I did not see any

for

example.
p-vinpn("!~ nf"

Anqel

no one seemed to

recoqnize

the

1 ~hAl

-

T

did.

?R ?

however,
is
1

see Angelite
who lest Whittiert patronizes stores in the East Los

in

several

small

stores.

My wife,

also,

a

shopper

2

Montebello
area--areas population. My that have a large Latino
~

wife Soft 4
bathroom 5
I

told
tissue.

me that

she was totally

unfamiliar

with

the

Anqel

declare
under

penalty
the is

of of California that the foreqoinq

perj

under

the

laws

of

Page 30 of 34

6

United
,."

states and correct.

and the

state

true 8 Executed 9 10 this February 27, 2008 at Glendale, California

Filed 02/28/2008

/1
.,1

11
0!

~ 1IiI "'
:l Z

12

Z

-"' (/II-> < Z 111~< U
13

14
15 16 17 18

Case 3:07-cv-02391-JAH-POR

Document 32

19

20
21

22 23 24
25

26 27
2P.

3

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 31 of 34

1

PROOF OF SERVICE I am employed in Los Angeles the age of eighteen years and not My business address is 520 East 91206. On Georgia Martinet County, a party Wilson California; I am over to the within action. Glendale, California to Plaintiff Decls. of

2 3

4
5

this date I served Defendants' Pacific's Motion for Preliminary ti, A. Jimenez, J. Lee
_by personal delivery

Opposition Injunction; below)

R.

6
~

(to

the

address

x 8
9

by placing a true copy thereof envelope with postage thereon fully prepaid, Post Office mail box at Glendale, California,
Stephen Swinton, Esq. Latham & Watkins 12636 High Bluff Drive, San Diego, California Tel. 858-523-5450 858-523-5400 FAX ~

enclosed in a sealed in the united States addressed to:

10
11

12
13
14

suite 400 92130-2071

and via

FAX to

counsel

for

Georgia-Pacific

Consumer

Prod.

(x)

15 16 17

18 19

(x) BY MAIL I sealed and placed such envelope for collection and mailing to be deposited in the mail on the same day in the ordinary course of business at Glendale, California. I am readily familiar with our law firm's practice of collecting and processing correspondence and documents for mailing. They are deposited with the u.s. Postal Service on the same day as dated, in the ordinary course of business. (State) I declare under penalty of perjury the State of California and the united states is true and correct. (Federal are also to be filed via e-rnail. of the state of California under that the the

20
21

lawS--Of foregoing (x)

22 23 24
25

The papers that

I declare under penalty the foregoing is true Executed this
..

of perjury and correct. 27, 2008 at

26 27 28

February

Glendale,

California

91206

1

,..c=::=:::::::=.:,

Case 3:07-cv-02391-JAH-POR

Document 32

Filed 02/28/2008

Page 32 of 34

1

2

3 4
5 6 7 8 9

RONALD MARTINETTI, ESQ. State Bar No.106 898 KAZANJIAN & MARTINETTI 520 East Wilson Avenue Glendale, California 91206 Tel. 818-241-1011 FAX 818-241-2193 E-Mail [email protected]

Attorneys for Lee's General John Lee

Defendants Toys, Inc.,

and

UNITED STATES DISTRICT

COURT OF CALIFORNIA

FOR THE SOUTHERN DISTRICT

10
11
ID O N
Q) ~ Z

12
13

CASE. NO.07 CV 2391 (JAR POR)
GEORGIA-PACIFIC CONSUMER PRODUCTS LP, a Delaware limited partnership, Plaintiff,

-:> Z -"' (j)1-> 111~< Uo(ZOIl

"'
Z

II. u:~0!!10 '" .x .J O",-",.J ~~<

,.II.

14
. 111 .J < C Z

SUPPLEMENTAL DECL. OF JOHN LEE IN OPP TO PLAINTIFF'S MOT. FOR PRELIMINARY INJUNCTION
Date: Judge: Febe 28, Hone Je 2008 Houston

~Z'":>U '" < 0( .J-< .'111 Zo o(N NIn

(j)

15

vs.
LEE'S GENERAL TOYS, INC., corporation, JOHN LEE, an DOES 1-10, a California individual; I ) and) )

16
17

~

~

18 Defendants. 19

20
21 DECLARATION INJUNCTION
I, John I am Lee, a hereby defendant declare: in the present action, along

OF

JOHN LEE IN OPPOSITION TO MOT.

FOR

PRELIMINARY

22 23 24
25

1. General

with
Toys

Lee's
and

Toys, with

Inc.

I

am the

president

of

Lee's

General

26 27

am familiar

the

day

to

day

operations.

28

1

? -

As have no

I

have

stated

under

oath

in

the

past,

D2fp.nn~nt~

1

removed 2 longer
sellinq, importinq,

the or distributing
.

outer Angelite tissue

wrappinqs

from

59,

520 tissue

rolls

and are

3 (pendinq the outcome of this litiqation)

4
1 -

At
pending has

present, Trademark
application

Lee's Office Georqia-Pacific been (their opposition papers. under tissue
of

General for and Plaintiff to any product the sell the
conclusion

Toys Anqelito. has This

has

an application

R

hp-Tnrp-

the opposed an extension
np-Tp-nn~nt-~

Page 33 of 34

6

been
1':1

by Plaintiff second) never not that name until market or any Angelito marketed file

qranted 8 However, 9 Angelito label other products using and we will 10 or any litiqation. 4Lee's to Southern
and
11

have

Filed 02/28/2008

this
10 o N -

j: 1l1I "' :J

12

General California market
ave.
r of

Toys Latino has been the sole Spanish

has

focused

on marketinq

Anqelite

tisspeaking

Z Z j: "'

0) <

13

~~~
,.II. -

Z

sues
14

the In the
and the

U II. j;:~0!!10 '" .x .J

Document 32

O",-",.J ~~<

market. Latino
lR

fact,
strateqy

focus
Angelite

of tis

my

~Zf-:JU «,"U1 .J-< .'IIJ Zo
marketinq 16 sues
17 example,
I sell toys and other products directly

that

have

been

sold

have

been

sold

to

the

Latino
from

market.
our

For wareoverwhelming
number

~

~

Case 3:07-cv-02391-JAH-POR

18
housp.

th~t
i ~ located in Vernon. whn

The

of (including speaking.
in

19
cllstomp-r~

come to are Anqelite Latino

purchase

items

the Moreover, to c~
lercialoutlets

20
Anqelite 21
h~vp

past,
I

tissues) never sold

and Spanish

tissues

such

~!:;

22
hotels.

23
5. In
distributors.

the

past,
I

Anqelite
hnve ;n-Ft

tissues
led

has
these

also

been
distributors

sold

24
five

through
that we are

2R nn

longer of

sellinq these

Anqelite distributors

tissues almost

and will

not exclusively

re-fill sell

orders. to
swap

2R
rrhrpp

27
mp-p-t-~-

28

They

are

Jorge

Acevas

Contreras,

TBA Mexican

Trade
2

Grn-

1

cery, these swap meets
by

and TCI and these speaking
seen any Angel Soft advertisement

Supply swap meets customers. geared never
their

Co. are largely patronized

Plaintiff

Angel

Soft

has

no presence

at

2

3 4
R

Latinos
6.
I have never

and Spanish to

the
products sold at the Anqel Soft loqo with its background photo of has
in

Southern
a swap a meet.

California

Latino

market

and have

seen

Page 34 of 34

6 7 8 9

7. baby blue sellinq pers.
the
j on it,

Further,
would

not with toys
wrappinq has sta.

be confused pink and bathroom
"Made
in

with Based Latinos
China,"

our upon are careful shopmy experience

oval

shaped

loqo

that

letterinq both
since

backqround. tissue,

Filed 02/28/2008

10
11
(!) o N
0) < Z

~ 1LU "'
:l Z

12
1~

there
8. I had absolutely no intention of infringing on Anqel

can

be no confusion

as to

its

point

of

origin.
Soft's diff'erent

Z

-"' (/II->

LiJ!t<

U
14
~~< (/I . LiJ .J < O Z

trademark since and type, as far around
v~lin declare under penalty of perj ~~lirnrni~ rr~npm~rk whi~h T

my logo and since to which I tell--and Anqel Soft was not sold

was completely

different,

had in sold to. In

Document 32
O~-",.J

i1:~~~~ .J II.

~ZI-:lU "' < < .J-o( .'LiJ Zo
15 16 17

colors market meets
h~n I ~

the at

Latino

as I was able Southern California

was not sold
nhr~inpn

the addition,
in ?001-

swap
I

~

~ ~

Case 3:07-cv-02391-JAH-POR

18
lQ

that united

the States

foregoing and the

is state

true
of

20
21
California.

and correct

under

the

laws

of

the

22
Executed this February

27,

2008

at

Vernon,

California

23 24 25
2f\

27 28
3