Free Amended Complaint - District Court of California - California

Case 3:08-cv-00386-JAH-POR

Document 3-2

Filed 03/18/2008

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lifestyles of the San Diego Pet

Ready for a treat? Heads up for Tails.

T

ails ­ Lifestyles of the San Diego Pet is a new monthly glossy publication from The San Diego Union-Tribune. The magazine will debut October 19, via a targeted distribution of 30,000 copies at events and premium rack locations throughout San Diego County. Tails has animal magnetism, with original features and photos that spotlight the diverse and colorful spectrum of local pets and their owners. A panel of local pet experts will serve as special advisors to keep Tails fresh and interesting. Every month, Tails will feature an "Adopt-A-Pet" section and will donate 10 percent of all proceeds from the section to the San Diego Humane Society. Tails will give your ad a good home, showcasing your business for thousands of the county's affluent pet owners and animal lovers. So, get in on our new pet project. Visit TailsSD.com or call your Union-Tribune account representative, or (619) 293-1597, today.

Call your account manager or (619) 293-1597 to reserve your space today.

EXHIBIT 1

Case 3:08-cv-00386-JAH-POR

Document 3-2

Filed 03/18/2008

Page 2 of 2

Distribution
A targeted distribution of 30,000 will reach pet owners and enthusiasts, via a retail rack network with premium locations throughout the county, and select events.

The San Diego pet market
San Diego ranks 17th among the top 25 DMAs in terms of percent of households that own cats and/or dogs. 548,013 households own a pet. San Diego ranks 12th among the top 25 DMAs in terms of expenditures on pet services. San Diego ranks 7th among the top 25 DMAs in terms of expenditures on veterinary services. San Diegans spent over $500 million on pet-related products and services in 2006.
Sources: February 2006 - January 2007 San Diego Scarborough Report

Rates and Ad Sizes

Sign a Tails contract to receive your discounted rates. Flat Rates-Full color 1x-Rate 3x-Rate 6x-Rate 12x-Rate Back cover ........................................................ $3,370 ............$2,695 ........$2,170 .......... $1,770 Inside covers ....................................................... 2,245 ..............1,820 ..........1,470 ............ 1,170 Full page ............................................................. 1,445 ..............1,120 .............895 ............... 720 2/3 page ............................................................. 1,020 .................795 .............620 ............... 520 1/2 page ................................................................ 770 .................595 .............470 ............... 395 1/3 page ................................................................ 570 .................445 .............370 ............... 320 1/6 page ................................................................ 445 .................370 .............295 ............... 245 1/12-page marketplace coupon............................... 195 .................170 .............145 ............... 120 Directory Ads Directory Listing...................... 3 lines .................................................................$65 ............... $45 All rates are net, non-commissionable and include placement on SignOnSanDiego.com for 30 days. Cancellation must be received in writing two weeks prior to space reservation deadline.

Full-Page Full-Page 2/3-Page 1/2-Page 1/3-Page 1/3-Page bleed* non-bleed vertical horizontal vertical horizontal 8.25" x 10.75" 7.25" x 10" 4.75" x 10" 7.25" x 4.875" 2.25" x 10" 4.75" x 4.875" (trim size) *Extend image to 8.75" x 11.25" for bleed. Note: Copy or other material not intended to bleed off page must be kept a quarter-inch from page trim.

1/6-Page horizontal 4.75" x 2.375"

1/6-Page vertical 2.25" x 4.875"

1/12-Page marketplace 2.3625" x 2.25"

Mechanical requirements
Printing: web offset Line screen: 133 Dot gain: 17-22%

Dates/Deadlines
November 2007 Space Reservation: 9/28 Publication: 10/19 December 2007 Space Reservation: 11/2 Publication: 11/23 January 2008 Space Reservation: 11/30 Publication: 12/21 February 2008 Space Reservation: 12/28 Publication: 1/18 March 2008 Space Reservation: 2/1 Publication: 2/22 April 2008 Space Reservation: 2/29 Publication: 3/21 May 2008 Space Reservation: 3/28 Publication: 4/18 June 2008 Space Reservation: 5/2 Publication: 5/23 July 2008 Space Reservation: 5/30 Publication: 6/20 August 2008 Space Reservation: 6/27 Publication: 7/18 September 2008 Space Reservation: 8/1 Publication: 8/22 October 2008 Space Reservation: 8/29 Publication: 9/19

Material submissions
Submit digital-ready files via our Web site http:// addesk.uniontrib.com. Please submit PDF files in CMYK mode, B&W art should be grayscale. For settings in Acrobat, please contact your sales account manager for more information. Note: Ads requiring changes may incur additional charges.

Call your account manager or (619) 293-1597 to reserve your space today.
CS2007240

EXHIBIT 1